Mountain resort climbs to the top

Really put a lot of ourselves into this project. (Partially because most of us love the slopes.) We went totally freestyle and came up with an edgy design and smart features like a very immersive interactive map, a big and bold snow condition dashboard, a fully visual menu to name only these ones. The creative, strategy and technology snowballed into a really awesome site with lots of traffic. See you on the slopes.

strategy • creativity • technology

What every girl wants

How do you connect with today’s confident young woman? You speak her language. This site was created around a fictitious character – Ingrid, who shares her musings about life and hop & go snack bars. A little girly, a little coquette, but definitely confident. With such visually rich design inspired by fashion and what’s trending, dynamic unconventional navigation, videos, flash and social media components, the Hop&Go brand is well on it way to becoming every girl’s BFF.

creativity • technology

Artful online shopping strategy

We created a fresh, friendly online shopping experience with easy navigation through thousands and thousands of products so professional and budding artists can discover new ways to express their creative side.

DeSerres is super thrilled with sales. Us too.

strategy • technology

Rock solid strategy and design

It takes a lot for die-hard city dwellers to pull up and lay stakes in outer regions of Quebec. But that was our challenge if this mining company was to recruit the best of the best. We created a very attractive site, fully integrated with the inspirational TV campaign, to highlight the outdoorsy, adventurous and family-friendly lifestyle. Heck… by then end of the project, a lot of us were tempted to go live there too!

strategy • creativity • technology

Making insurance
a good read

Just say “insurance” and most people’s eye glaze over at the thought of trying to decipher all that mumbo jumbo. So the IBC and the GAA asked us to create a friendly, go-to site that answers all your questions about insurance in Quebec, without the convoluted insurance talk. The design is fresh, light and airy – you’d never know there are over 250 pages discussing every conceivable detail about home, auto and business insurance, as well as valuable prevention tips. So now fine print won’t be quite as scary.

strategy • creativity • technology

Sustainable fishing makes waves in food industry

When the President of Canada’s leading grocery asked us to create a site on our oceans in peril and sustainable fishing, we dove right in. But consumers don’t want doom and gloom. They want to be informed and engaged to feel empowered. So we did it with a strategy and design that takes you below the surface, providing boatloads of information and fun tools to get consumers hooked on fish – of the sustainable variety, of course.

strategy • creativity • technology

Sweet design. Irresistible concept.

We needed to get consumers excited about Vachon snack cakes again. So we blended equal parts strategy and design to help turn these corner store favourites into gourmet desserts with recipes by real pastry chefs, “Treat Selector” for the epicurious and more. The warm chocolaty design, sumptuous photos and simple navigation were more than icing on the cake.

strategy • creativity • technology

Let the
creativity flow

Fun, fun and more fun. That’s the visual experience we wanted to create on this site (and that’s what we had doing this project). We were able to pool our teams’ creative, strategic and technological talents so families and friends could explore this mountain water park and all the excitement waiting for them. It’s just like being there. For real!

strategy • creativity • technology